{"id":10351,"date":"2025-01-29T20:37:36","date_gmt":"2025-01-29T20:37:36","guid":{"rendered":"https:\/\/www.jobby.works\/blog-uk\/?p=10351"},"modified":"2025-01-29T20:41:55","modified_gmt":"2025-01-29T20:41:55","slug":"hiring-generation-z","status":"publish","type":"post","link":"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/","title":{"rendered":"Hiring Generation Z: what young talent really want"},"content":{"rendered":"<p><span style=\"color: #000000;\">The world of work is changing, and<\/span> <strong>hiring Generation Z<\/strong> <span style=\"color: #000000;\">requires a fresh approach. These young professionals grew up in a different environment from previous generations, bringing new perspectives and expectations. They seek flexibility, strong values, and career growth opportunities. To attract and retain them, businesses must evolve by adopting modern recruitment strategies, digital tools, and a workplace culture that meets their needs.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69eed1120d7ce\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69eed1120d7ce\"  type=\"checkbox\" id=\"item-69eed1120d7ce\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/#How_Gen_Z_feel_about_work\" title=\"How Gen Z feel about work\">How Gen Z feel about work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/#Strategies_for_attracting_and_hiring_Generation_Z\" title=\"Strategies for attracting and hiring Generation Z\">Strategies for attracting and hiring Generation Z<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/#Adapting_the_recruitment_process\" title=\"Adapting the recruitment process\">Adapting the recruitment process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/#Building_a_strong_Employer_Brand\" title=\"Building a strong Employer Brand\">Building a strong Employer Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/#Improving_recruitment_with_technology\" title=\"Improving recruitment with technology\">Improving recruitment with technology<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/#Case_studies_of_companies_attracting_Gen_Z\" title=\"Case studies of companies attracting Gen Z\">Case studies of companies attracting Gen Z<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/#Engaging_Generation_Z_requires_change\" title=\"Engaging Generation Z requires change\">Engaging Generation Z requires change<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Gen_Z_feel_about_work\"><\/span><strong>How Gen Z feel about work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Generation_Z\" target=\"_blank\" rel=\"noopener\">Gen Z<\/a><\/strong><span style=\"color: #000000;\">, born between 1997 and 2012, sees work differently from their parents. Unlike previous generations, they don\u2019t view a job as a lifelong commitment.<\/span> <strong>They prioritise well-being, work-life balance, and purpose over stability.<\/strong><\/p>\n<p><span style=\"color: #000000;\">Growing up in the digital era, they have endless career choices and access to vast amounts of information. This makes them more likely to<\/span> <strong>experiment with different jobs<\/strong> <span style=\"color: #000000;\">until they find the right fit.<\/span><\/p>\n<p><span style=\"color: #000000;\">What do they look for in a workplace?<\/span><\/p>\n<ul>\n<li><strong>Flexibility:<\/strong> <span style=\"color: #000000;\">they want control over when and how they work;<\/span><\/li>\n<li><strong>A dynamic and inclusive work environment:<\/strong> <span style=\"color: #000000;\">culture matters as much as salary;<\/span><\/li>\n<li><strong>Clear growth opportunities:<\/strong> <span style=\"color: #000000;\">career progression must be transparent;<\/span><\/li>\n<li><strong>Alignment with company values:<\/strong> <span style=\"color: #000000;\">ethics, sustainability, and diversity matter;<\/span><\/li>\n<li><strong>Digital-first experience:<\/strong> r<span style=\"color: #000000;\">ecruitment and work processes must be smooth and tech-driven.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Strategies_for_attracting_and_hiring_Generation_Z\"><\/span><strong>Strategies for attracting and hiring Generation Z<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">If you want to hire and retain young Generation Z talent, you will need to transform your approach, acting on three main fronts: the recruitment process, the perceived value of the brand and the use of modern technology.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adapting_the_recruitment_process\"><\/span><strong>Adapting the recruitment process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The recruitment process needs to be more flexible and tailored.<\/strong> <span style=\"color: #000000;\">Learn how to speed up the selection process while improving the candidate experience.<\/span><\/p>\n<ul>\n<li><strong>Optimise time:<\/strong> <span style=\"color: #000000;\">Generation Z expects fast and simple selection processes. Too long or complex a process can put off even the best talent.<\/span><\/li>\n<li><strong>Offer flexibility: <\/strong><span style=\"color: #000000;\">to attract the best candidates, it is vital to offer working arrangements that allow for a good work-life balance.<\/span><\/li>\n<li><strong>Personalise the experience: <\/strong><span style=\"color: #000000;\">providing timely feedback, clearly communicating the next steps in the process and involving the candidate builds trust and reinforces a positive perception of the company.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Building_a_strong_Employer_Brand\"><\/span><strong>Building a strong Employer Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">A strong<\/span><a href=\"https:\/\/www.jobby.works\/blog-uk\/2024\/01\/18\/employer-branding-strategy\/\" target=\"_blank\" rel=\"noopener\"><strong> Employer Brand<\/strong><\/a> <span style=\"color: #000000;\">makes a company stand out in a competitive job market. Gen Z wants to work for businesses that share their values and offer purpose-driven careers.<\/span><\/p>\n<ul>\n<li><strong>Showcase your values:<\/strong> <strong><a href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/work\/content\/genz-millennialsurvey.html\" target=\"_blank\" rel=\"noopener\">six in 10 Gen Zs (61%)<\/a><\/strong> <span style=\"color: #000000;\">believe they have the power to drive change within their organisations. They don\u2019t just want to work for a company; they want to be part of something meaningful. Businesses that promote sustainability, inclusion, and ethical business practices will attract the best talent.<\/span><\/li>\n<li><strong>Be active on digital platforms:<\/strong> <span style=\"color: #000000;\">Gen Z researches potential employers on LinkedIn, social media, and career websites before applying. Companies that invest in digital employer brand have a clear advantage.<\/span><\/li>\n<li><strong>Celebrate employee success:<\/strong><span style=\"color: #000000;\"> businesses that invest in their workforce attract and retain the best talent. Highlighting real employee stories and career growth opportunities makes a difference.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Improving_recruitment_with_technology\"><\/span>Improving recruitment with technology<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">Gen Z grew up in a digital world, so they expect companies to use innovative technology in the recruitment process. Here is how your company can use technology to your advantage:<\/span><\/p>\n<ul>\n<li><strong>Intuitive hiring platforms<\/strong><strong>:<\/strong> <span style=\"color: #000000;\">use intuitive apps and software that simplify the application process like<\/span> <strong><a href=\"https:\/\/www.jobbyworks.co.uk\/\" target=\"_blank\" rel=\"noopener\">Jobby UK<\/a><\/strong><span style=\"color: #000000;\">;<\/span><\/li>\n<li><strong>Smart matching:<\/strong> <span style=\"color: #000000;\">artificial intelligence-based solutions can help your company identify the best candidates quickly, increasing efficiency.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10350 size-large\" src=\"https:\/\/www.jobby.works\/blog-uk\/wp-content\/uploads\/2025\/01\/gen-z-workforce-1024x576.jpg\" alt=\"gen z in the workplace\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.jobby.works\/blog-uk\/wp-content\/uploads\/2025\/01\/gen-z-workforce-1024x576.jpg 1024w, https:\/\/www.jobby.works\/blog-uk\/wp-content\/uploads\/2025\/01\/gen-z-workforce-300x169.jpg 300w, https:\/\/www.jobby.works\/blog-uk\/wp-content\/uploads\/2025\/01\/gen-z-workforce-768x432.jpg 768w, https:\/\/www.jobby.works\/blog-uk\/wp-content\/uploads\/2025\/01\/gen-z-workforce-1536x864.jpg 1536w, https:\/\/www.jobby.works\/blog-uk\/wp-content\/uploads\/2025\/01\/gen-z-workforce-2048x1152.jpg 2048w, https:\/\/www.jobby.works\/blog-uk\/wp-content\/uploads\/2025\/01\/gen-z-workforce-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_studies_of_companies_attracting_Gen_Z\"><\/span>Case studies of companies attracting Gen Z<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">More and more companies are taking an innovative approach to hiring Generation Z, using advanced digital tools for recruitment and staffing.<\/span> <strong><a href=\"https:\/\/www.jobbyworks.co.uk\/\" target=\"_blank\" rel=\"noopener\">Jobby UK<\/a><\/strong> <span style=\"color: #000000;\">new features, such as<\/span> <strong>artificial intelligence and smart matching<\/strong><span style=\"color: #000000;\">,<\/span> <span style=\"color: #000000;\">allow you to quickly identify ideal candidates and simplify the hiring process.<\/span><\/p>\n<p><span style=\"color: #000000;\">Several companies have already adopted a more agile recruitment strategy to adapt to the needs of the new generation of freelance workers. Here are a few examples:<\/span><\/p>\n<ul>\n<li><strong>Burger King:<\/strong> <span style=\"color: #000000;\">in the fast-food industry, the company manages peak demand by hiring flexible staff to ensure smooth operations.<\/span><\/li>\n<li><strong>SwiftDrop:<\/strong> <span style=\"color: #000000;\">in the courier sector, the company relies on expert couriers to guarantee safe and efficient deliveries.<\/span><\/li>\n<li><strong>Kebhouze:<\/strong><span style=\"color: #000000;\"> in the food industry, they use flexible freelance workers to support the opening of their first London store.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">These companies demonstrate that a digital and flexible recruitment model is no longer an option, but a necessity for those who want to remain competitive.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Engaging_Generation_Z_requires_change\"><\/span>Engaging Generation Z requires change<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Generation Z is shaping the future of work. Companies that fail to adapt to change risk falling behind and missing top talent. Do you want to attract top Gen Z talent? Try a flexible recruitment strategy with Jobby UK.<\/span> <strong><a href=\"https:\/\/dashboard.jobbyworks.co.uk\/auth\/signup\/2\" target=\"_blank\" rel=\"noopener\">Activate your 7-day free trial<\/a><\/strong>. <span style=\"color: #000000;\">Discover the fastest way to connect with thousands of qualified workers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of work is changing, and hiring Generation Z requires a fresh approach. These young professionals grew up in a different environment from previous generations, bringing new perspectives and expectations. They seek flexibility, strong values, and career growth opportunities. To attract and retain them,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":10349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[103,95,109,110,99,98],"class_list":["post-10351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-businesses","tag-flexible-staffing","tag-flexible-work","tag-gen-z","tag-generation-z","tag-personnel-selection","tag-recuitment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hiring Generation Z: what young talent really want - Jobby<\/title>\n<meta name=\"description\" content=\"Hiring Generation Z: what young talent wants and how companies can attract and retain them with innovative strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiring Generation Z: what young talent really wants\" \/>\n<meta property=\"og:description\" content=\"Hiring Generation Z: what young talent wants and how companies can attract and retain them with innovative strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jobby.works\/blog-uk\/2025\/01\/29\/hiring-generation-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Jobby\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-29T20:37:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-29T20:41:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jobby.works\/blog-uk\/wp-content\/uploads\/2025\/01\/hiring-generation-z.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matteo Crucito\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Hiring Generation Z: what young talent really wants\" \/>\n<meta name=\"twitter:description\" content=\"Hiring Generation Z: what young talent wants and how companies can attract and retain them with innovative strategies.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.jobby.works\/blog-uk\/wp-content\/uploads\/2025\/01\/hiring-generation-z.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matteo Crucito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jobby.works\\\/blog-uk\\\/2025\\\/01\\\/29\\\/hiring-generation-z\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jobby.works\\\/blog-uk\\\/2025\\\/01\\\/29\\\/hiring-generation-z\\\/\"},\"author\":{\"name\":\"Matteo Crucito\",\"@id\":\"https:\\\/\\\/www.jobby.works\\\/blog-uk\\\/#\\\/schema\\\/person\\\/68f7f2f38d8887f2a4ad32c7061ad4b6\"},\"headline\":\"Hiring Generation Z: what young talent really want\",\"datePublished\":\"2025-01-29T20:37:36+00:00\",\"dateModified\":\"2025-01-29T20:41:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jobby.works\\\/blog-uk\\\/2025\\\/01\\\/29\\\/hiring-generation-z\\\/\"},\"wordCount\":771,\"image\":{\"@id\":\"https:\\\/\\\/www.jobby.works\\\/blog-uk\\\/2025\\\/01\\\/29\\\/hiring-generation-z\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jobby.works\\\/blog-uk\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/hiring-generation-z.jpg\",\"keywords\":[\"flexible staffing\",\"flexible work\",\"Gen Z\",\"Generation Z\",\"personnel selection\",\"recuitment\"],\"articleSection\":[\"For businesses\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jobby.works\\\/blog-uk\\\/2025\\\/01\\\/29\\\/hiring-generation-z\\\/\",\"url\":\"https:\\\/\\\/www.jobby.works\\\/blog-uk\\\/2025\\\/01\\\/29\\\/hiring-generation-z\\\/\",\"name\":\"Hiring Generation Z: what young talent really want - 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